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shades

What leads to the shade indigo?

Over the years, Promemoria has based its research, in addition to shapes and materials, on a passionate dedication to color. Because color brings movement and the home cannot be a static environment. For “Indigo Tales” the path led to find only after a long time the sought shade of indigo. This blue, dark as the deep ocean, is the basic element of an alphabet from which each of the Indigo Tales has been conceived, produced, told.


Indigo Tales

Indigo Tales: 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

“Indigo Tales” is Promemoria 2018 collection that shows how the colors of the wind, the lake and the soul are mixed in a single color: indigo. A passepartout color, which guides us in the search for a shade capable of overcoming and encompassing any other.

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Indigo Tales: 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Indigo Tales: 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Indigo Tales: 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Indigo Tales: 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Indigo Tales: 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Laos cabinet that belongs to Indigo Tales. the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Iris chair that belongs to Indigo Tales, the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Djennè coffee table that belongs to Indigo Tales, the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Higgs table lamp that belongs to Indigo Tales, the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Gerardo dining table that belongs to Indigo Tales, the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Higgs floor lamp that belongs to Indigo Tales, the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Pullman sofa that belongs to Indigo Tales, the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Pullman sofa that belongs to Indigo Tales, the 2018 Promemoria collection led by indigo color and presented during the Milan Design Week | Promemoria

Indigo impressions

Blue is the world’s most popular color, since it has something to offer everyone with its full spectrum of shades. But indigo is not a generic blue: it brings with it the radicality of white and black, and gives it an extra dimension, plunging deeper and discovering an unexpected variation. Indigo is the revenge of blue on black and its limits: it sets itself free from the vulnerability to reflections that makes it appear now shiny and silvery, now opaque and gray.

At the beginning it was the color

Indigo is a shade of dark blue that is more than just a color: it is a journey through time, space and depth. Used since the dawn of time, it was known to the Neolithic populations of the regions where the shrub that produces its pigment grows; it was in use under the 5th Egyptian Dynasty; in the eighteenth century it established itself definitively in Europe, defeating ancestral prejudices that labeled any variety of blue like barbaric tint. Today it is admired by the most refined explorers of the textile tradition and it is an indispensable tool for creators.

Additional information

Diamond Matt, Durable Flat Matt, Quick Dry Gloss, Quick Dry Satinwood, Satinwood, Soft Sheen, Vinyl Matt, Vinyl Silk, Weathershield Exterior High Gloss, Weathershield Maximum Exposure, Weathershield Smooth, Gloss


£ 16.99 – £ 82.99 Inc. VAT

£ 16.99 – £ 82.99 Inc. VAT

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£ 16.99 – £ 82.99 Inc. VAT

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Armagh
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Each of our coloured paints are made as per your order using branded tinting machines, to give you the best range of colour possible.

Please check a physical colour chart prior to purchasing due to screen limitations.

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Organic Indigo

A spoonful of bright yellow liquid above an indigo vat with an opaque copper sheen on top.

Organic indigo is a powder from the leaves of the indigo plant called Indigofera tinctoria. It is one of the oldest dyes known to humankind. It is also the only natural blue. Its colorant is present in other plants including woad (Isatis tinctoria) and Japanese indigo (Persicaria tinctoria), a buckwheat. Additionally, it is present in Strobilanthes cusia, a distant cousin to the ornamental Persian Shield that you can buy at Home Depot.

Indigo was used to dye shrouds for Egyptian burials, uniforms for Napoleon’s Army and has also been used to dye prestige cloth for African chiefs and denim for blue jeans. The color was synthesized around 1880 by Johann Friedrich Wilhelm Adolf von Baeyer. Shortly after, the world indigo market collapsed as manufacturers switched to the new miracle synthetic dye. Soon after, cultivation acreage plummeted and within 20 years, only a fraction of the indigo used worldwide was from natural sources.

Our organic indigo extract is Global Organic Textile Standard (GOTS) certified. It is finely powdered. It yields a very rich and dark blue. Our indigo is 45-48% indigotin, which is 2 to 3 times stronger than other indigo on the market. Therefore you will produce deep colors with fewer dips. In addition, the indigo is very pure and potent. Only small producers grow and harvest this indigo. Each purchase of this indigo helps support small scale agriculture.

Check out our how to guide for information on creating a natural indigo vat using fructose powder (fruit sugar) and calcium hydroxide (lime). This is particularly useful for those who wish to make an indigo vat without strong chemicals.

Colin Wynn
the authorColin Wynn

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