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purple

Is purple an essential color?

Warm orange and terra cotta tones are attractive colors for interiors as their bold, energetic aesthetic is stimulating and cheerful. Within the orange spectrum, the best shade for a living room would be tangerine, as it is bold, bright and gives you a boost of energy.


Meaning and Uses of Colors in Logo Design

If you don’t know about colors, you’re going to have trouble becoming a professional logo designer. It is crucial for designers to understand the essential things about color and its impact on design. Lack of an understanding can result in undeveloped and redundant color combinations which can label you as an amateur designer. As a graphic designer you must study, research and find ways to use color to bring your designs to life.

And finally, creating the perfect color palette for your brand.

Various Color Representations in Logo Design

Here’s a brief look into the emotions represented by the ten most common colors and their use in logo design for specific industries.

Black

Represents: Authority, Power, Mystery, Boldness, Elegance and Sophistication

Black is used to commonly target youth and a high-end audience. It creates a mystery while representing power, authority and elegance in the logo.


Red

Represents: Passion, Love, Anger, Hunger, Health, Excitement and Life

Red is generally an attractive, energetic and powerful color used in logos of brands belonging to the food, health, beauty and entertainment industries. Several famous brands have colored their logo red such as Coca-Cola, Kellogg’s, Red Bull, Canon and YouTube etc. These brand logos in red are no doubt memorable.

Red logos grab customer attention, and if you want to attract your target market towards your brand, use the color red. There are many amazing ways to use red in your logo to make the design unique, interesting and prominent. These red logo inspirations and tips will get you started! So make a logo design in red and boost your brand recognition.


1. Lemon Punch

Lemon Punch

Yellow is visually stimulating and uplifting and its vivid tones are energizing, making you feel awake. Since springtime brings us beautiful plant life like daffodils, why not incorporate their radiant tones into our space?

Color expert, Momtaz believes yellow is the perfect color to promote positivity around your home. “Having warm, welcoming positive colors that uplift your mood is vital to combat negativity.”

Lemon Punch paint is available to purchase here along with other coordinating yellow tones for the perfect summer look.

2. Green Parrot

Green Living Room

Painting your walls green can help bring the outdoors in. This is one of the major reasons why this color is a common choice for walls. Green is the color of harmony and renewal, and it echoes the hues of the natural world, so it’s a wonderful option to create a calming atmosphere in your living room.

Momtaz says “Green signifies nature, and restores equilibrium so will soak up any negative tensions. You can enhance the power of green further by introducing plant life into your living room, such as trailing ivy which also purifies the air.”

Coordinating this light green shade with warm shades of cream and terra cotta will create a perfect equilibrium of tranquillity making you feel refreshed every time you walk into your living room space.

There are several shades in the Green Parrot selection to choose from. Green Parrot 3 is recommended here, as it has the right balance of earthy tones and vibrance. Available to order at Dulux .

3. Magic White

White Living Room

Image: Alex Lukey

We all love a white wall, as it’s a great backdrop for any color. The color white makes the room appear larger, whereas dark walls can make a room feel small in size. White also diffuses light better than any color and makes the space much brighter.

Momtaz says, “White is bright and when sunlight streams in through your windows that whiteness intensifies, making you feel energized and happy for the day ahead.”

You can complement the white with turquoise and pink accessories, a summery, ice-cream-inspired trio, these are classic colors that together create an appealing combination.

This Magic White shade is available to order online here .

Colin Wynn
the authorColin Wynn

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