There are, however, some exceptions to the rule. Blue’s unappetizing reputation can be used as an asset if you own a specific diet-oriented restaurant. The so-called “blue label” connection can be a handy guideline for any place specialized in Keto, Chrono, or any other low carb diet. By using the colour’s reputation and alluding to weight loss, you can even turn a seeming disadvantage into a successful brand voice of your business.
Restaurant Colour Palette: How To Choose The Ideal Colour Scheme
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How important is it to decide on the restaurant’s colour palette? What is it that can make a simple hue so paramount? If you want the most extensive explanations, ask a designer or a psychologist. Every shade has its own way to impact the senses, eliciting emotion and evoking a response. Choosing the appropriate colour for your business’s intended reaction is one of the most important stages in its success.
For the restaurant owner, the colour has a strong relationship to his customers’ sense of hunger; above all. It influences the entire dining experience and makes a significant cognitive impact on future brand recognition.
The colour palette in a restaurant can range from subtle to dramatic. The effects of certain colours on appetite are well-known. However, humans are complex systems of sensibilities, patterns, rituals, social and cultural influences, and personal preferences. It is therefore clear that a one-size-fits-all solution is, more or less, impossible to achieve.
As most interior design consultants would agree, great design is an adventure and exploration as complex as society itself.
How to choose the perfect restaurant colour scheme
It’s possible to use colour to alter perceptions of space and assist in creating greater or lesser levels of intimacy. A pastel colour scheme, as well as light, cool hues, tend to fade away, making a little place feel larger but also more casual and less personal. Dark and warm colours, on the other hand, make a big area seem not only smaller but more personalized and private.
Colour can be used to underline storytelling and project the desired restaurant image. The chosen palette will define its character, may it be a trendy hipster joint, fine dining venue, family restaurant, or fast food business.
What is a Website Color Scheme?
The collection of colors you choose for your website design is known as a “color scheme.” These color choices can also be known as a “color palette.” While color schemes and color palettes include more than one color, there is no cap to the number of colors that can be included.
(However, this is definitely a field where less is usually more. Potential customers can easily be overwhelmed by too many colors and will quickly move on to your competitors if they do not like the look of your website.)
The great thing about the colors you choose is that they can be used repeatedly for a variety of elements throughout your site. Not every element has to be a different color. That said, color schemes are usually divided into two sets: primary and secondary.
In this case, the term “primary colors” isn’t talking about red, yellow, and blue. It’s talking about the main colors that will be used for your site’s background colors, logo colors, menu colors, and other dominant page elements. “Secondary colors” refers to the set of colors that are used as accent colors throughout the site.
When creating a color palette for your business website, it’s important that it remains consistent across the site. This will help to reinforce your brand personality, something we talk about in our Blueprint for Online Excellence. Using the same colors over and over again helps to create associations and reinforce expectations between your brand and your audience.
Why are Website Color Schemes Important?
What is the first thing you notice when a website finishes loading? Odds are it isn’t the copy because, as powerful as copy is, it takes more than a millisecond for our brains to process the words we read. The first thing you notice when a website loads is color.
Studies have shown over and over that color has a major impact on how we feel and can influence how we think about a particular product, company, or brand.
Colors have different meanings associated with them. What colors you choose can say a lot about your business. (Made with Canva.)
But what does this mean for your website designs?
Research from the University of Winnipeg found two important things related to website color schemes:
- People make their initial judgments of a website/business/product within the first 90 seconds of their first interaction.
- 62-90% of that initial judgment is based on color.
Understanding color psychology and how your color palette impacts your visitors can lead to better website designs and visitors spending more time on your page leading to more leads.
Top 5 Website Color Schemes for 2021
Simple color schemes are more popular than ever. With more and more people using their mobile devices for web browsing, keeping colors simple but impactful is the best bet for resonating with your target audience.
Simple neutrals with bright text
Gray is seen as sophisticated. Muted earth tones are seen as grounded and calm. But if your palette is limited to those colors, some people can see it as boring. Adding in a bright, primary color as an accent color in your text is a way to direct attention to important elements while not overwhelming them with color.
Color gradients with white text
Not every palette has to have multiple colors. Monochromatic color schemes can be just as powerful, especially if you use color gradients. Blending one main color creates a dynamic background that allows your text to jump off the page. It creates more texture in the background and makes your website much more interesting to look at for visitors.
Throwback tones
Everything old is new again, at least when it comes to popular color palettes. Designs that incorporate the neons from the ’80s, rusty earth tones from the ’70s, or the pop-art-inspired colors of the ’90s are resonating with more people than ever before, especially if they are done in a modern way.
Adding in modern elements like color gradients or fading the colors to pastels is a great way to update these palettes for a more modern audience.
Muted tones with a bold color accent
Website visitors respond well to designs that incorporate muted tones and neutrals. They’re easy on the eyes and make it easy to read any text. But designers can also effectively use a bright and bold primary color in these color schemes to draw attention to important elements like buy now buttons or contact forms.
Shades of a primary color accented by its complement
Using more than one shade of your palette’s primary color is a great way to get a lot of mileage out of one color that may have meaning to your business. When you use a complementary color, you get a great contrast in your designs that draws the eye and looks great.
