Artists can be strategic with what they post. Instead of showing everything you’re working on at once, slowly tease your latest project or piece of work. This could involve posting plans, works in progress, the setting up of an exhibition or small details of the work. You want to show that you’re actively working on something exciting without giving it all away.
Engaging subjects for novice painters
In today’s world, the demand for content is stronger than ever. With diminishing attention spans, creators and artists are feeling the pressure when it comes to keeping their audience engaged at all times. If you’re searching for some inspiration to get you going – then here are some of our favourite creative content ideas for artists.
What Should Artists Post Online?
As always, the things you decide to post online are completely up to you, but you might want to consider the ways it impacts your online image and brand. For artists, it’s important that their posts generate engagement and provide value to an audience that wants to know more about their work.
So, try to post content that showcases your craft in the best and most interesting way. Keep image quality high and captions engaging, prompting followers to comment, like and share. Provide meaningful and valuable information, whether it be an artist tip or news of your latest sale. This will be especially beneficial for artists selling on Instagram.
After a while, it’s not uncommon for artists to reach a creative block or struggle to know what to post. The nature of social media doesn’t really allow for this – your followers are always going to want more content than you can come up with. If unmonitored, this demand can create unhealthy habits and feelings towards social media. Remember to take breaks and limit the amount of time you’re spending on social apps, to protect your mental health and retain the joy of creating.
19 Content Ideas For Artists
As much as followers like to see your finished works – it’s actually the process and progress shots that generate a lot of interest. Posting online allows your audience an inside look at your practice and people like to be nosey. Keep them engaged by sharing points of your process; it could also help track the development of your work.
If you’re got a piece that you’re really excited to share – try launching it with some close up, detailed photos first. This generates anticipation and excitement from your followers who will be dying to see the whole thing. This is also helpful if you’ve got a project that you’re not allowed to show yet. Or, if there’s a certain corner of your painting that you absolutely love, post it!
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