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How to Make Money as an Amazon Affiliate in 2023
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Imagine a business model that requires no inventory or startup capital, which partners with the biggest internet retailer in the world. It can be conducted from anywhere, and generates cash flow around the clock, into perpetuity.
Sounds pretty amazing, right?! And it is real. It’s called the Amazon Associates program , and it is a free-to-use affiliate marketing program where you can promote and market any product selling on Amazon, and get a commission of 1-10% on any sale you generate for Amazon.
With Amazon’s simple link-building tools, it is much easier to get started than you may think.
- What is Amazon’s affiliate program?
- How does the Amazon affiliate program work?
- How much do Amazon affiliates make?
- How to sign up for the Amazon Affiliate Program
- How to create an Amazon Affiliate link
- How to make money as an Amazon affiliate
What is Amazon’s affiliate program?
Do you have a blog, niche site, YouTube channel, or other social media account with a decent following? Well, you can use the Amazon affiliate program to recommend products you love to your audience — and get paid for it.
For example, I searched “best air fryers” on Google and found a website called Allrecipes.com that compared six of the best air fryers. As you go through the content, you will see links of where to buy these products.
When you click the (affiliate) link, you will be brought to an Amazon listing. And if you purchase that air fryer, All Recipes would earn a commission.
I know this because at the top of the post they have stated:
“Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.”
This is required by law (and Amazon ) that you disclose you may earn a commission if the reader makes a purchase using your link.
How does the Amazon affiliate program work?
The Amazon affiliate program helps content creators, publishers, and bloggers monetize their traffic and earn supplemental income. Simply put, Amazon will pay you a commission every time a customer makes a purchase using your affiliate link.
The coolest part is, even if the reader purchases a different product than the one you promoted, you will still receive a commission as long as they got to Amazon from your unique link (and as long as they make a purchase within 24 hours of clicking it).
In order to generate traffic that you refer to Amazon, you will need to have an audience. That can come in the form of a blog, niche website (such as a review site), YouTube, Instagram, TikTok, and other social media channels.
Promoting products on TikTok with affiliate links has become a very popular way creators are making money on the platform. If you are not yet on TikTok and create video content about different products, start posting there to drive more and more traffic.
You can also earn affiliate commissions from the Amazon Influencer Program, an extension of the affiliate program.
The type of content you create can vary as well depending on the medium you prefer:
- Informational overviews
- Product reviews
- Product comparisons
- Videos reviews/comparisons
- How to guides
More specifically, you want to choose a topic that is highly targeted around one particular niche that you will write or create video about, in-depth, to establish authority.
Here is an example of a YouTube channel that focuses on the camera and content creation niche. They created a video comparing five video cameras and are promoting each camera in the Youtube description using Amazon affiliate links.
There’s much more too, but the point is, you will need to create a wide variety of content within your particular niche to enable you to successfully refer consumers to Amazon.
What is Amazon Associates?
As the largest online retailer, Amazon has over 12 million products and sells an average of $17 million every hour , resulting in net revenue of $386.06 billion in 2020 .
However, the company isn’t the only one making a fortune. Affiliate marketers make up around 45% of the site’s market share. With over 900,000 members, it is also one of the world’s largest affiliate networks.
Amazon Associates —Amazon’s affiliate marketing program—enables content creators, bloggers, and marketers to monetize their site visitors by promoting Amazon products.
Signing for the program is free. You will receive a commission if an interested buyer clicks on the Amazon link on your website and purchases the item. The commission ranges from 1% to 20%, depending on the product category .
Amazon’s affiliate program is ideal for bloggers, influencers , and content creators who already have a following, but it’s also an excellent place to start for new affiliate marketers. Because the site has such a wide product range, there are tons of options to choose from.
How Does Amazon Associates Work?
Amazon’s affiliate program lets you promote eligible Amazon items to your target market using a unique product link. When customers click the link, they will be redirected to that item on Amazon.com. If they buy the product within 24 hours, you will receive a commission. This fee is based on a percentage of the product’s price and varies by product type.
When a buyer closes their tab without making a purchase, you will not earn commission on further purchases. However, if they subsequently return to the site using one of your affiliate links, a new 24-hour window for you to earn will open. It’s important to note that the window expires when a buyer places an order or re-enters the site using another affiliate’s link.
Sometimes a customer uses your link to visit Amazon, adds the item to their shopping cart, and then leaves without completing a purchase. If the order remains in their cart before it expires (usually after 90 days), you will still receive a referral fee. The reward will only reflect on your account when the buyer purchases the item, accepts the delivery, and pays Amazon in full.
How Much Can Affiliates Earn with the Program?
The size and engagement of your audience, your content, and your online marketing activities will all affect your earnings. The average yearly compensation for an Amazon affiliate marketer is $55,434. Although recent studies indicate that affiliate marketers can earn less than $20,000 per year, and of course there are also those that make a big earn millions of dollars in one year.
Of course, if you’re just starting, your payout won’t be as lucrative—but the average pay range for Amazon Associates varies a great deal, which means you still have plenty of opportunities to boost your Amazon affiliate revenue over time.
Learn more about the commission rates for each product category so you can calculate how much money you’re able to make for your marketing efforts. While your commission rate will impact your earnings as an Amazon affiliate, your conversion rate is also essential. This shows how many visitors buy the product after clicking the link.
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