To the surprise of most Mac fans, the number one bestselling Macintosh software is Microsoft Office for the Macintosh. It’s by far the most popular Macintosh software, and the first software purchase a new Mac user is likely to make. And for the first time, Office 2001 comes without a single page of printed instructions. The packaging is a five- inch-square clear plastic case housing the CD-ROM and little else. Fortunately, Pogue Press/O’Reilly is once again ready to embrace the befuddled and overwhelmed–with Office 2001 for Macintosh: The Missing Manual. It tackles each of the primary Office applications with depth, humor, and clarity, and provides relief for the hapless Mac user who’d rather read professionally written printed instructions than hunt through a maze of personality-free help screens. The book is structured to help the beginner as well as the seasoned user. Part One provides an overview of Word. From “What’s New,” to “Basic Word Processing,” to “Document Design,” to “Advanced Word Processing”–with in-depth details on creating Web pages and performing mail merges using Word. Part Two covers the new Palm-syncable calendar in Entourage, including all aspects of email, how to best use the calendar and address book, and crucial information on the Palm Hotsync. Part three explains all the finer points of Excel, including Microsoft’s exciting new “List Manager,” specifically designed for creating and manipulating lists without the prerequisite of learning spreadsheet tools. Office 2001 for Macintosh: The Missing Manual is coauthored by a dream team of Missing Manual alumni: David Reynolds, executive editor of MacAddict magazine and coauthor of AppleWorks 6: The Missing Manual, and Nan Barber, whose efforts as the copy editor of the first four Missing Manual titles gave her an intuitive feeling for the friendly, funny, authoritative voice of the series. Once again, the authors are joined by series founder David Pogue, who has closely edited the book to ensure excellence of depth, accuracy, and prose.
Search Engine Optimization For Dummies
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can
- Gain greater visibility for your site
- Advance your position in the rankings
- Avoid techniques that cause search engines to bump your site to the end of the list
- Make pay-per-click advertising pay off
In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you
- Become familiar with search engines and search directories and find out which keywords work
- Build your site with techniques that search engines like and avoid the ones they don’t
- Register your site with the top search systems and get it listed in directories
- Find out why links are important and see how to get other sites to link to yours
- Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
- Discover the common mistakes that make Web sites invisible to search engines
There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
Избранные страницы
Introduction
Part I Search Engine Basics
Part II Building SearchEngineFriendly Sites
Part III Adding Your Site to the Indexes and Directories
Part IV After Youve Submitted Your Site
Part V The Part of Tens
Bonus Chapter Search Techniques You Should Know
Search Engine Optimization For Dummies
Peter Kent
Недоступно для просмотра – 2006
Web Style Guide, 3rd edition
Patrick J. Lynch
Недоступно для просмотра – 2009
Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.
Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter’s experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.
Peter was the founder of an e-Business Service Provider funded by one of the world’s largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.
Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at [email protected], and more information about his background and experience is available at www.PeterKentConsulting.com.
