#fragile #klm #schiphol #pleasedontthrow A post shared by ⚡️DIANAROIG⚡️ (@diana.roig) on May 25, 2017 at 1:46pm PDT
A creative twist: Management theory, creativity and the Arts
The idea that organizations need to adopt structures and practices that facilitate ‘creativity’ has become a central theme in theories of managing organisational innovation and success. This idea has been deployed in organisational theory, HRM, marketing and other domains of organization studies. For many theorists and practitioners in this area, organisational creativity is something to be distilled and managed as an element of organisational performance.
We argue, however, that this process of appropriation from the creative arts is subject to a number of problematic transitions. Our starting point is the notion of creativity itself. Within the creative arts, the question of what constitutes creativity and its relationship to artistic practice is subject to considerable debate. This debate centres on the question of whether creativity represents an essentialist and inexplicable (even spiritual) component of artistic practice or whether creativity is a trait of work and cannot be attributed as a unique aspect of art.
However it is defined, we argue that the notion of ‘creativity in business’ conveniently ignores essential elements of what constitutes creativity. In the process of being appropriated from the arts, the concept of creativity, we argue, has been ‘hollowed out’ and refashioned to suit the structures of organization as institution, and its needs as a business organization. This appropriated view of creativity has, in turn, been imposed on arts organisations, which are impelled to see themselves as ‘creative businesses’. In both cases, the mantra of creativity provides nothing more than a means to control individuals and provide them with a false hope that contributing to the success of business will provide a means to self fulfilment.
Keywords
Type Research Article
Information
Journal of Management & Organization , Volume 13 , Issue 1 , March 2007 , pp. 41 – 50
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2007
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Three Ways Artists Put a Twist on Artwork Packaging
December 19, 2022Posted by Saatchi Art
Selling your artwork online is all sorts of fun. When it comes time to package and ship, there are a few ways to put a personal spin on it. Why? Aside from the fact it can build brand recognition in your practice, collectors appreciate and notice the intimate details that sweeten the overall experience.
Below are a few quick examples of our artists who went the extra mile.
Dress It Up
#fragile #klm #schiphol #pleasedontthrow
A post shared by ⚡️DIANAROIG⚡️ (@diana.roig) on May 25, 2017 at 1:46pm PDT
Diana Roig echoes the exuberant energy of her abstracts in the packaging. Wooden crate or tube, she makes your average “fragile” warning seem somehow much less foreboding.
Looks Matter
Veneta Karamfilova’s gorgeous limited edition is truly a full package (Image: Veneta’s Instagram)
Taking a holistic approach to your work not only indicates professionalism but impresses upon collectors the quality of your work. Putting in the effort and time to create a business card or small postcard print with your name, Saatchi Art URL, handles, or website is a great way to ensure collectors (and possibly their friends) can easily get in touch again. Take a leaf from Veneta’s book and wrap it all up nicely with a complimentary bow.
